Background Information
Some people have asked me why I share such extensive valuable business information and at No Cost.
I reply that;
‘I feel fortunate with having the opportunitities to gain such knowledge. Being willing to share the knowledge with others does not take anything away from me but actually enhances me in many ways.
Like a lit candle, using it to light other candles does not diminish the candle’s light but actually helps to brighten up the whole room.’
The academic world views the business world as lacking higher education in solid business fundamentals and not applying them contributing to business struggles and failures.
The business world views the academic world as lacking real business experience.
My extensive real world business experience, higher education and trainings bridge this gap.
Mt psychology background has proven to be a sold foundation for business development, marketing, sales and management.
To help others understand this importance, the article “The Psychology of Business Development’ is available on the website.
THE LIBRARIES OF INFORMATION ARE A GREAT RESOURCE FOR:
- University Business Professors & Teachers
- Advance Graduate Level Business Students
- Business Consultants and Advisors
- Senior Level Business Executives
The information in some of the earlier libraries were written awhile back, in the early 1980’s early in my business career when I was in middle management positions and responsible for numerous programs that made the senior level VP’s, presidents, and CEO’s look successful.
I was the key person behind the senior executives especially for those things that increase sales revenues and profits ann stock price in the companies.
I was continually in formal schooling, professional workshops and trainings on numerous subjects getting the most up-to-date knowledge as to what works and what does not work; and then coming back to my job to implement major programs that increase sales revenues and profits.
To obtain such knowledge, I traveled monthly, nationally and internationally, for many years.
The cost of of my extensive education and trainings is about $800,000.
Between companies educational reimbursement and my own personal investment, it is paid for in full.
My responsibilites included writing executve summaries for corporate executives to keep them abreast of current knowledge and trends.
I was their personal coach. advisor, educator and confidant.
Throughout my career, I continued to do the same in all of my positions and assignments.
You can read more about my career and background on this website in several sections.
I am what is called “a life time learner” because I am continually going to school and training to keep up-to-date with all facets of business, business development, marketing, sales management, communications, strategy, planning and more.
Being that I am actually working in positions and assignments, I get to apply what I learn.
Looking at some of these older articles today, I sometimes think that maybe I should re-write them to read better and possibly insert additional information; but after re-thinking this, I believe that there is a tremendous amount of valuable information in them as they are.
I think it is most interesting to read these earlier writings and compare to current knowledge. It shows how knowledge and actual practice, advances quickly but the majority of fundamentals seem to stay constant. Sometimes how they are referred to or the names associated to them, changes.
Segmenation and Niche Marketing are now referred to as Conjoint Analysis.
Value Added Marketing and Selling are now referred to as Value Proposition.
Analyzing Price Points is now part of Conjoint Analysis.
Selective Perception, Recticular Activation, Self-Fulfilling Prophecy, Vibes, Bad Vibes, Good Vibes are now commonly referred to as The Law of Attraction and The Secret by the Metaphysics area. Some of this I discuss in my article named “The Psychology of Business Development” which is located in the other section.
The numerous activities and tasks that are important to successfully grow a business and prevent decline are now referred to as Integrated Marketing.
Refer to the videos on the website to learn about this.
There are numerous other examples.
You will have to excuse my early writing style but keep in mind that my current writings are better.
The libraries contain valuable information from my extensive career of 30 years and of articles released for pubications and personal interviews that publications, associations and senior level business professionals have with me.
I plan to continualy add insightful information.
All of these writings and libraries were once a ‘pay for service’ on the website.
University business professors and teachers have asked me to make this information available to them and students, free of charge.
Since I am an advocate of ‘life time learning’, updating knowledge and sharing knowledge, I agreed.
I am now sharing the information at no cost.
To learn more about my expertise, experience, training and education, click on the About page.
For companies and businesses who want to utilize me in a full time position, consulting, tele-advisory, special training or speaking engagement, they can contact me to make proper arrangements.
They can do so directly from the Consulting page of this website or directly at: michaelmarshall@new.rr.com
Telephone (920) 734-8678
For simple exchange of ideas and thoughts, you can can use the Blog page.
The information and the videos should be valuable to you.
THE FASTEST WAY TO GROW YOUR BUSINESS
The fastest way to grow a business is to significantly increase all job position descriptions and hiring criteria.
Double the hiring criteria with higher education and trainings, higher level skills, experience and knowledge; and most importantly include ‘creativity’, ‘innovation’ and ‘out of the box thinking’.
Expand recruiting and hiring to include markets and industries outside ones own to uncover break-through new ideas and new innovative thinking.
This will have positive effects fairly quickly.
Michael Marshall, PhD
“The Business Doctor”
