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Category Archives: EXECUTIVE SUMMARIES – 1990′s
#20 ‘MANAGING MULTIPLE PRIORITIES’
INTERESTING SENIOR EXECUTIVE SUMMARIES From the 1990′s Michael Marshall ‘The Business Doctor’ Number 20 ‘MANAGING MULTIPLE PRIORITIES’ Studies indicate; 74% of charts used in management meetings reviewed only data of past performance and no information about … Continue reading
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#21 ‘SELLING CHALLENGES IN THE CHANGING BUSINESS WORLD’
INTERESTING SENIOR EXECUTIVE SUMMARIES From the 1990′s Michael Marshall ‘The Business Doctor’ Number 21 ‘SELLING CHALLENGES IN THE CHANGING BUSINESS WORLD’ Sellers are not getting better at selling but buyers are getting better at buying With … Continue reading
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#22 ‘VALUE ADDED SELLING AND MARKETING IN THE 1990′S AND BEYOND’
INTERESTING SENIOR EXECUTIVE SUMMARIES From the 1990′s Michael Marshall ‘The Business Doctor’ Number 22 ‘VALUE ADDED SELLING AND MARKETING IN THE 1990′s AND BEYOND’ Value-Added is a customer-focused concept based on the customer’s perception of value. … Continue reading
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