Category Archives: Articles

‘Creativity and Outside The Box Thinking’ Is Important For Business Development, Marketing, Product Development, Service Development and Growing The Business     By Michael Marshall, PhD    ‘TheBusinessDoctor’         Many individuals that may be viewed as intelligent, smart, … Continue reading →

The Importance In The Mix of Accounts, Customers and Markets By Michael Marshall, PhD ‘The Business Doctor’   This is an important subject for business, marketing, sales, business development, planning and strategy, product development, customer service and profitability.   This sentence … Continue reading →

The ‘WOW’ Factor For Business Development   If you have it, flaunt it   If you do not have it, create it   If you do not have any WOW factors, you are pressured to be a commodity with the … Continue reading →

BUSINESS CHAOS 2008 and beyond   Financial Pressures May Help To Overcome ‘The Rule of 10′ and ‘Business Psychosis’   By Michael P. Marshall, PhD   Many business organizations suffer greatly from “The Rule of 10′ and ‘Business Psychosis’.   … Continue reading →

UTILIZING SEGMENTATION ANALYSIS INTERNALLY and EXTERNALLY FOR BUSINESS DEVELOPMENT and MARKETING   Michael P. Marshall, PhD ‘The Business Doctor’   Segmentation analysis is often referred to by other names such as; Conjoint analysis Market segmentation Niches Niche marketing Niche selling … Continue reading →

In previous business writings and personal interviews, I have spoken about a Business Development Mindset being different than sales management and marketing.   Business Development incorporates these disciplines as well as several more.   ‘Connecting the Dots’ is the fundamental … Continue reading →

THE PSYCHOLOGY OF BUSINESS DEVELOPMENT   Would a psychologist be helpful to business CEO’s for growing the business? Would having a senior execuitve on staff with a psychology background be helpful? Why is business development difficult for most? Why do … Continue reading →

FOR SUCCESSFUL BUSINESS DEVELOPMENT One without the others is not effective. To be effective in business development all of these skills and attributes are critical and now needed. Let me make a comment that most people will agree with. “Today’s … Continue reading →

A DYNAMIC INTERVIEW WITH MICHAEL MARSHALL ABOUT THE MANY PUZZLING BUSINESS SITUATIONS WHAT IS BUSINESS TO DO? Interviewer: In the last several interviews you have shared some interesting and valuable information about a variety of business subjects including business development, … Continue reading →