PUBLICATIONS BIBLIOGRAPHY
of
Michael P. Marshall, PhD
‘The Business Doctor’
The following list of articles written by Michael Marshall, PhD who is also known as ‘The Business Doctor’ have been published.
Over 120 subjects on business, management, business development, sales and marketing are on the website www.AskTheBusinessDoctor.com
Article Name:
“Business Chaos, 2008 and beyond”
‘Financial Pressures May Help To Overcome ‘The Rule of 10′ and ‘Business Psychosis’
Published in:
- CEO Magazine, www.CEOworldbiz.com February 2, 2009
- Small Business CEO Magazine, www.smallbusinessCEOmagazine.com March 2009
Article Name:
“Business Development & Company Sales Growth: Who’s Minding The Store”?
Published in:
- Journal of Personal Selling & Sales Management for Professional Business Academics Spring 1998
- Chicago Sales & Marketing Executives International Journal May 6, 1998
Article Name:
“Connecting The Dots”
‘Increase Sales Revenues and Penetrate More Markets by Connecting The Dots’
Published in:
- CEO Magazine, www.CEOworldbiz.com February 2, 2009
Article Name:
“Creativity and Outside The Box Thinking’ Is Important For Business Development, Marketing, Product Development, Service Development and Growing The Business
Published in:
- CEO World Biz Magazine April 2009
- Small Business CEO Magazine April 2009
Article Name:
“How To Avoid The Small Business Control Syndrome”
Published in:
- Agency Sales Journal July 1995
- Finishers Management Journal December 1993
Article Name:
“How To Blitz Sell”
Published in:
- Intelligence Report January 1992
Article Name:
“How To Get 500 Percent Return On Your Ad Budget”
Published in:
- Intelligence Report October 1992
- On Target Journal February 1992
Article Name:
“How To Select The Right Rep Firm”
Published in:
- Agency Sales Journal January 1993
- Sales and Marketing Management Magazine April 1993
- Sales and Marketing Management Editorial May 1993
Article Name:
‘In The US, Tough Economic Times With High Unemployment Is Stimulating The Paradox of Candidates Being viewed As Being ‘Over-Qualified’ Possibly Being In Violation of The EEOC Equal Employment Opportunity Coomission Law”
Published in:
- HR Manager Magazine June 2009
Article Name:
“Managing Your Company’s Knowledge”
Published in:
- Agency Sales Journal January 2000
Article Name:
“Mechanics Of Good Product Sales Training; Do It Right And Do It Regularly”
Published in:
- Agency Sales Journal August 1993
Article Name:
“Power Protection In The Maquiadora Market”
Published in:
- Twin Plant News Journal January 1992
Article Name:
“The Double Paradigm Shift; The Role Of The Independent Sales Representative”
Published in:
- Agency Sales Journal July 1999
- Doors and Hardware Journal August 2000
Article Name:
“The Psychology of Business Development”
- ‘Would a psychologist be helpful to CEO’s for growing the business’?
- ‘Why is continual education and training needed to assure business development’?
- ‘Why do CEO’s need to lead business development efforts to be effective’?
- ‘What methodology can be utilized to be more successul in business growth’?
Published in:
- CEO World Magazine, www.CEOworldbiz.com February 2, 2009
- Small Business CEO Magazine, www.SmallBusinessCEOMagazine.com March, 2009
Article Name:
“The Rule Of Ten; A Quest For Power”
Published in:
- Corporate Report Wisconsin Journal October 1993
- Rep Connections Journal September/October 1993
Article Name:
“The WOW Factor For Business Development”
- ‘If you have it, flaunt it’
- ‘If you do not have it, create it’
- ‘If you do not have any “WOW” factors, you are pressured to be a commodity with the lowest price’
Published in:
- Small Business CEO Magazine, www.SmallBusinessCEOMagazine.com February 2009
- CEO World Magazine, www.CEOworldbiz.com February 2, 2009
Article Name:
‘Utilizing Segmentation Analysis, Internally and externally For Business Development and Marketing’
Published in:
- CEO Magazine, www.CEOworldbiz.com February, 2, 2009
Articles Written From 1980 - 2009
and
Published Directly To Personal Website of www.AskTheBusinessDoctor.com
A Special Section Just For Small Service & Trade Businesses & Small
Home Businesses
Account Penetration: Increasing Sales, Profits & Cost Savings
Building & Leading A Team
Business Chaos - Is Business Hurting Enough To Change?
Business Development: Increasing Sales & Profits
Business Development For Attorneys & Legal Market
Business Improvement & Growth
’CHANGE MANAGEMENT’
Managing Change, Improvements and Advancements
What is it?
Why would it be needed?
What are the challenges?
The Top Ten Keys to successful ‘change management’
‘Cold Calling’ For Developing Sales, New Customers And New Markets
Connecting The Dots For Business Development And Growth
Creativity and Outside The Box Thinking Is Important For Business Development, Marketing, Product Development, Service Development and Growing The Business
Do Toll-Free Telephone Numbers Build Customer Confidence
Do Words Indicate How Someone Is Truly Thinking & Feeling
Evaluating Possible Acquisitions, Purchasing Businesses Or Starting A
New Business
Fastest Way To Increase Sales and Grow Your Business:
‘Increase your job position descriptions and double your hiring criteria of higher education and trainings, skills, knowledge, experience and most importantly include ‘creativity’, ‘innovation’ and ‘out of the box thinking’ - Postive results happen fairly quickly - Recruit and hire outside your market and industry to bring in break-though new ideas and thoughts’
How Leadership Affects Business Development
How To Get Back Into An Important Business Or Sales Opportunity
Once You Have Been Eliminated
Identifying Procrastination & Improving
If Business Development Is So Important Then Why Is It Difficult To
Achieve & Many Fail At It
Importance Of Developing Multiple Contacts In Accounts
Importance of The Mix of Customers/Clients, Markets and Sales Cycle Times for Business Development & Profitability
Importance of Putting In Writing Business Objectives & Personal Goals
In The US, Tough Economic Times With High Unemployment Is Stimulating The Paradox of Candidates Being Viewed As ‘Over-Qualified’ Possibly Being In Volation of The Federal EEOC Equal Employment Opportunity Commission Laws
Incentive & Commission Programs That Produce Results
Increasing Sales & Penetrating More Markets
Increasing Sales Force Productivity
It’s Not My Job Or It’s Not My Department
Leadership
Major Account Sales Strategy
Managing Multiple Priorities
Marketing Communications, Lead Generation, Telemarketing and
Utilizing Trade Shows To Produce Results
New Product Development
Operations Growth & Improvement
Sales Techniques, Methods & Strategies
Self Image & Successful Selling
Selling Challenges In The Changing Business World
Setting & Achieving Objectives & Goals
Strategic Selling & Strategic Marketing
Summary Of Business Development Fundamentals
Surviving In The New Fast Changing Business World
The Doctor Discusses Puzzling Business Situations
The Importance Of Training At All Levels To Prevent Businesses From
Falling Into The Horrible Situation of ‘The Rule of 10′
The Power Of Customer Service & Customer Satisfaction
The Psychology of Business Development
The Winning Combination Of Education, Training & Experience +
‘Creativity’, ‘Innovations’, ‘Out Of The Box Thinking’
The ‘WOW Factor’ For Business Development
Utilizing Your Corporate Attorney Proactively to Avoid Problems and Save Money: ’Corporate attorneys, business organizations and companies can take the proactive approach that preventing legal issues is good business just like; medical doctors taking the approach that preventative medical is good good medicine’
Utilizing Segmenation for Business Development & Marketing
Value Added Selling And Marketing In The 1990’s And Beyond
Why Buyers React To Quotes With “Price Is Too High”
Up-Selling and Cross-Selling For Business Development
Personal Interviews 2007 - 2009
Published Directly On Personal Website of www.AskTheBusinessDoctor.com
Subjects Include:
Acres Of Diamonds In Your Own Backyard:
Exploring Hidden Opportunities & Capabilities, Internally With
The Business Organization
Business Psychosis
Communications, Internal & External
Competition Analysis & Bench Marking; National & International
‘Creavity’, ‘Out of The Box Thinking’ - Why Is Formal Training Needed
Creatively Growing Sales With Current Customers
Creativity, Bold Innovations, Out Of The Box Thinking,
Being The New Key Success Factors
Emotion & Motivation:
Adapting To Change
Handling Pressures
Personal Qualities, Values & Motivation
Equal Trade versus Fair Trade - US Consumer Spending Affects Economies Around The World and How US High Unemployment and Wage Decreasing Negatively Affects Economies Around The World
Finding, Hiring & Retaining Skilled Employees & Staff
Importance Of Branding:
How To Creatively Accomplish It Cost Effectively
Importance Of Business Plans, Business Models, & Mission Statements
Importance Of Continual Development Of New Products & New Services
Importance of Continual Education, Training & Keeping Skills
Up-To-Date
Importance Of Continual Improvement In Everything
Importance Of Employee & Staff Passion In The Business Organization
Important Business Fundamentals
Interpersonal Relations & Communications:
Communicating & Influencing Others
Role In Group Relations
Style Of Relating To Others
Keeping Good Business Health
Leadership:
Coaching & Mentoring
Decision Making
Developing Others
Multi Tasking
Organization Activities & Leading People
Setting Direction
Marketing Plans & Strategies
New Products & New Services:
Need For Proper Research Prior To Development,
Time Lines of Results
Problem Solving & Thinking:
Approaching Problems & Issues
Making Decisions
Thinking About Business Issues
Root Cause Analysis & Problem Solving
The Controversial Subject Of Outsourcing Including Customer Service, Sales, Marketing & Business Development
The Effects On Individuals From The Challenging & Fast Changing Business Environment
The Hybrid Position Of Product Marketing
The Need For Academic Sector To Partner With Government To Offer Business Development Programs
The Rule of 10:
How To Manage It To Avoid Harming The Business Organization
Tough Economic Times With High Unemployment Is Stimulating The Paradox of
Candidates Being Viewed As ‘Over-Qualified’ Possibly Being In Violation of The
Federal EEOC Equal Employment Opportunity Commission laws
Understanding Of Self & Others:
Career Aspirations
Insights About Leading Others
Receptiveness Of Feedback & Change
What Business Development Is All About In Today’s Business World
What Struggling Companies and Struggling Businesses Have In Common
Personal Interviews 2007 - 2009
Published Directly On Personal Website of www.AskTheBusinessDoctor.com
Over 100 Subjects Include:
Acres Of Diamonds In Your Own Backyard:
Exploring Hidden Opportunities & Capabilities, Internally With
The Business Organization
Attitudes of New Potential Employees/Candidates Being ‘Over-Qualified’:
An Indication Of Current Staff And Management Possibly Being
‘Under-Qualified’ Needing Additional Experience, Education & Training.
Such a Situation May Contribute To The Business Organization Struggling and
Lagging Behind
Business Psychosis
Communications, Internal & External
Competition Analysis & Bench Marking; National & International
Creatively Growing Sales With Current Customers
Creativity and Outside The Box Thinking Is Important For Business Development, Marketing, Product Development, Service Development and Growing The Business
Creativity, Bold Innovations, Out Of The Box Thinking,
Being The New Key Success Factors
Discrimination In Business & The Workplace
Emotion & Motivation:
Adapting To Change
Handling Pressures
Personal Qualities, Values & Motivation
Equal Trade versus Fair Trade:
How The US Economy, US Consumer Spending, Unemployment and Wage Earnings Decreasing Affects Economies Worldwide
Excessive Executive Greed May Produce A New Psychology & Sociology Term Of ‘SCDD Social Conscience Deficit Disorder’
Finding, Hiring & Retaining Skilled Employees & Staff
Importance of Branding: How To Creatively Accomplish It Cost Effectively
Importance of Branding in Business Strategies
Importance of Business Plans, Business Models, & Mission Statements
Important Business Fundamentals
Importance of ‘Creativity’, ‘Innovation’ and ‘Out of The Box Thinking’ In All Aspects of Business
Importance of Continual Development of New Products & New Services
Importance of Continual Education, Training & Keeping Skills Up-To-Date
Importance of Continual Improvement In Everything
Importance of Employee & Staff Passion In The Business Organization
Importance of Higher Education and Trainings Along with Real Business World Experience:
The academic world views the business world as lacking higher education in solid fundamentals and not applying them, contributing to business struggles and failures
The business world views academics as not having real world experience
Extensive real world business experience along with higher education and trainings affectively bridge this gap
Are you one that has this and can bridge the gap or do you have staff with this bridging the gap?
Interpersonal Relations & Communications:
Communicating & Influencing Others
Role In Group Relations
Style Of Relating To Others
Keeping Good Business Health
Leadership:
Coaching & Mentoring
Decision Making
Developing Others
Multi Tasking
Organization Activities & Leading People
Setting Direction
Marketing Plans & Strategies
New Key Differentiators in Business Development and Marketing
New Products & New Services:
Need For Proper Research Prior To Development
Time Lines of Results
Politics and Stimulating The US Economy
Poor Business Management With Bad Business Decisions and Lack of Good
Decisions Can Hurt or Destroy Any Company or Organization
Problem Solving & Thinking:
Approaching Problems & Issues
Making Decisions
Thinking About Business Issues
Psychology and Social Human Behavior Are Fundamentals For Business Development,
Marketing and Management
Root Cause Analysis & Problem Solving
Struggling US Economy Forcing Social and Psychological Changes
The Controversial Subject Of Outsourcing Including Customer Service,
Sales, Marketing & Business Development
The Effects On Individuals From The Challenging & Fast Changing
Business Environment
‘The Good, The Bad and The Ugly’
Personal Business Experiences Illustrating Each
The Hybrid Position of Product Marketing
The Importance of Account, Customer & Client Strategies
The Importance of Being Important and a True Value To Customers and Clients
The Importance of Branding For Business Development and Marketing
The Importance of Branding For Sales, Marketing and Business Development
Strategies
The Need For Academic Sector To Partner With Government To Offer
Business Development Programs
The Power of Branding Fundamentals for Business Development
The Power of Team Approach
The Rule of 10:
How To Manage It To Avoid Harming The Business Organization
Understanding and Discovering Customer Needs Requires Extensive Investigations
This is The Key To Sales, Marketing and Business Development.
Know More About Your Customers and Their Needs Than They Themselves Know.
Be Creative and Outside The Box Thinking to Uncover The Information.
Understanding of Self & Others:
Career Aspirations
Insights About Leading Others
Receptiveness Of Feedback & Change
What Business Development Is All About In Today’s Business World
