UTILIZING SEGMENTATION ANALYSIS
INTERNALLY and EXTERNALLY
FOR
BUSINESS DEVELOPMENT and MARKETING
Michael P. Marshall, PhD
‘The Business Doctor’
Segmentation analysis is often referred to by other names such as;
Conjoint analysis
Market segmentation
Niches
Niche marketing
Niche selling
Target marketing
Segmentation typically is used to identify markets that organizations concentrate marketing and selling their products and services to.
This approach comes short of utilizing segmentation, both internally and externally, [...]
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