Early Winter 2008  
Personal Interview with Michael Marshall, ‘The Business Doctor’
 
INTERVIEWER
Thanks for meeting with us again.
Also, thanks for your willingness to share information, knowledge and insights with us as well.
We would like you to clarify and discuss with us the difference between a business plan, a business model and strategy.
 
REPLY
The business plan normally incorporates the business [...]

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Late Fall 2008
Interview with Michael Marshall, ‘The Business Doctor’
 
INTERVIEWER
We have a few questions for you relating to what some refer to as ‘The Plan’.
When people talk about ‘not meeting plan’, ‘below plan’, ‘exceeding plan’ or ‘meeting plan’, what are they talking about?
 
REPLY
‘Plan’ can refer to many things including, new product development, new products and services [...]

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