INTERVIEW WITH MICHAEL MARSHALL, ‘THE BUSINESS DOCTOR’
 
‘The Importance of Branding and How To Creatively Accomplish It Cost Effectively’
Mid Fall 2008 - part 3 
 
INTERVIEWER
 
Thanks for giving us some additional time.
 
We have some questions for you and a few subjects we would like your comments and insights on.
 
REPLY
 
The US economic conditions are driving many business changes.
Businesses worldwide [...]

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PERSONAL iINTERVIEW with Michael Marshall ‘The Business Doctor’
 
Mid Fall 2008 - part 2
 
 
INTERVIEWER:
 
I will keep this session short.
 
In the past you have mentioned the importance of organizations developing ‘Business Plans’, ‘Marketing Plans’ and even ‘Mission Statements”.
 
You have also mentioned the importance of ‘Competition Analysis’ and ‘Bench Marking” both national and international.
 
Don’t most business organizations have [...]

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PERSONAL INTERVIEW WITH ‘THE BUSINESS DOCTOR’, MICHAEL MARSHALL
MID-FALL 2008
 
INTERVIEWER:
Prior to your extensive business career, you started with engineering and medical.
 
You have education, training and experience in both of these.
 
I can imagine how having these backgrounds help you in business.
 
Please share with us what specific things from these backgrounds that you utilize most often in business [...]

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INTRODUCTION
 
INTERESTING SENIOR EXECUTIVE SUMMARIES 
from the  1990’s
Michael Marshall
‘The Business Doctor’
2008
 
As I mentioned in my personal background;
early in my business career (early 1990’s) when I was in middle management level positions, part of my responsibilities were to keep senior business executives updated with current business information, ideas and thoughts, and serve as a personal advisor to them.
Frequently [...]

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INTERESTING SENIOR EXECUTIVE SUMMARIES 
from the  1990’s
Michael Marshall
‘The Business Doctor”
 
Number 1
 
‘Account Penetration’
     
‘Increasing Sales, Profits and Cost Savings’
Account penetration is fundamental to good business and increasing sales revenues
Even with this being stated, this fundamental is not being done affectively often enough by staff or by businesses
Processes and measurements are rarely developed and implemented to assure that this [...]

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INTERESTING SENIOR EXECUTIVE SUMMARIES 
from the  1990’s
 
Michael Marshall
‘The Business Doctor’
Number 2
 
‘ SELF-IMAGE AND SUCCESSFUL SELLING’
Image and self-image are important.
It helps to look professional when trying to feel and act professional.
To increase self-image, build on your positives.
People have a tendency to associate with those whom they want to be like.
Professional people like to surround themselves with other [...]

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INTERESTING SENIOR EXECUTIVE SUMMARIES
FROM the 1990’s
Michael Marshall
‘The Business Doctor’
Number 3
‘DO TOLL-FREE TELEPHONE NUMBERS HELP BUILD CUSTOMER CONFIDENCE ?’
 
Studies do indicate that toll-free 800 numbers does help build customer confidence in a business.
In the late 1980’s studies showed that:
- 38% of Americans indicated that they had more confidence in a business or company that had toll-free [...]

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INTERESTING SENIOR EXECUTIVE SUMMARIES
FROM the 1990’s
Michael Marshall
‘The Business Doctor’
Number 4
‘DO WORDS INDICATE HOW SOMEONE IS TRULY THINKING OR FEELING?’
 
Studies indicate that the words being used by people often indicate little about how that person is actually thinking or feeling.
To accurate read people or judge how others are thinking or feeling, it is important to observe [...]

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INTERESTING SENIOR EXECUTIVE SUMMARIES
FROM the 1990’s
Michael Marshall
‘The Business Doctor’
 
Number 5
‘THE IMPORTANCE OF DEVELOPING MULTIPLE CONTACTS IN EVERY ACCOUNT ON AN ONGOING BASIS’
 
Studies show that out of 1000 contact you may have in your accounts, 453 will not be there within 1 year.
The majority of these people will move on to other jobs in other organizations.
This [...]

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INTERESTING SENIOR EXECUTIVE SUMMARIES
From the 1990’s
Michael Marshall
‘The Business Doctor’
Number 6
 
‘WHY BUYERS OFTEN REACT TO QUOTES WITH “THE PRICE IS TOO HIGH”?
 
Studies of buyers indicate that 53% of buyers react to price quotes with comments of  “the price is too high”
Of these buyers, the majority, do not have information or competitive pricing comparisons to judge this [...]

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