Monthly Archives: August 2008

Group 8: The Importance of Training At All Levels To Prevent Businesses From Falling Into The Horrible Situation Of “The Rule of 10″

The Importance Of Training At All Levels To Prevent Businesses From Falling Into The Horrible Business Situation Of ‘The Rule of 10’. 1. What is ‘The Rule of 10’ and why is it so horrible for a business? 2. Why … Continue reading

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Group 7: STRATEGIC SELLING & STRATEGIC MARKETING

STRATEGIC SELLING AND STRATEGIC MARKETING These will significantly grow your business, quickly & continually. What are these? Why skilled staff is essential for strategic selling and strategic marketing to help a company to grow. How these should work together to … Continue reading

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Group 6: MARKETING COMMUNICATIONS, LEAD GENERATION, TELEMARKETING, UTILIZING TRADE SHOWS TO PRODUCE RESULTS

MARKETING COMMUNICATIONS LEAD GENERATION TELEMARKETING UTILIZING TRADE SHOWS TO PRODUCE RESULTS 1. How can we cost effectively develop sales support literature? After you have done your research on what should be in your literature, simply hand sketch it.   You … Continue reading

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Group 5: OPERATION’S GROWTH & IMPROVEMENT

OPERATIONS GROWTH & IMPROVEMENT EVALUATING STAFF’S SKILL LEVELS TRAINING PERSONAL SKILL DEVELOPMENT & STAYING UP-TO-DATE 1. How can we find & keep skilled, hard working staff? This is very important to help grow a company as well as for cost … Continue reading

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Group 4: INCENTIVE & COMMISSION PROGRAMS THAT PRODUCE RESULTS

INCENTIVE & COMMISSION PROGRAMS THAT PRODUCE RESULTS 1. How can we evaluate our current commission & bonus programs for our direct sales staff to determine if the programs are helping us reach our goals? To develop and implement commission & … Continue reading

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Group 3: INCREASING SALES & PENETRATING MORE MARKETS

INCREASING SALES & PENETRATING MORE MARKETS WITH INDEPENDENT SALES REPRESENTATIVES, DEALERS & DISTRIBUTORS 1. How can we expand an independent sales representative or dealer/distributor network, nationally? Utilizing such sales channels is often the most cost effective way to expand sales … Continue reading

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Group 2: BUSINESS DEVELOPMENT: INCREASING SALES & PROFITS

BUSINESS DEVELOPMENT INCREASING SALES & PROFITS 1. How can we find potential new customers? Common ways to find new customers are with advertising, telephone yellow page listings, participating in trade shows, and having direct field sales staff, independent sales representatives … Continue reading

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Group 1: A SPECIAL SECTION JUST FOR SMALL SERVICE & TRADE BUSINESSES & SMALL HOME BASE BUSINESSES

A SPECIAL SECTION JUST FOR SMALL SERVICE & TRADE BUSINESSES & SMALL HOME BASE BUSINESSES 1. How can we get more customer referrals? Customers referring other customers to you is the best, most cost effective & easiest way to grow … Continue reading

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CONNECTING THE DOTS

In previous business writings and personal interviews, I have spoken about a Business Development Mindset being different than sales management and marketing.   Business Development incorporates these disciplines as well as several more.   ‘Connecting the Dots’ is the fundamental … Continue reading

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The Psychology of Business Development – 4/12/09 Updated Rev.

THE PSYCHOLOGY OF BUSINESS DEVELOPMENT   Would a psychologist be helpful to business CEO’s for growing the business? Would having a senior execuitve on staff with a psychology background be helpful? Why is business development difficult for most? Why do … Continue reading

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